At the end of the 19th century, Théophile LeClerc, Parisian pharmacist and student of the Beaux Arts school, experimented in his basement lab with a loose rice-based face powder. The powder was intended to set makeup and absorb oil all day long. As an artist, LeClerc paid as much attention to the packaging as he did to the formula for what went inside. Today, this powder fine quality is still available in the pharmacy just off the Place de la Madeleine in Paris and at a few high-end stores. I bought one the little silver tins in 2000, have used the powder almost every day since, and the box is still half full. It’s so finely milled a little goes a long way. The powder is available in twenty-six different shades and provides a flawless finish. The line has since been expanded to include skin care and a full range of cosmetics. While beauty may be in the eye of the beholder, LeClerc face powder is objectively a beautiful line of products, inside and outside the packaging. The French equivalent of this phrase about beauty is “rien n’est laid pour celui qui aime. » (reeN neh led poor celewE key M), which literally means nothing is ugly for one who loves.