I’ve started seeing the name Garance Doré popping up everywhere, like the adorable Pardon my French capsule collection Kate
Spade is showing this fall. I apparently have been living under a rock, because this is the pseudonym for an enormously influential illustrator and fashion blogger. Doré hosts about 80,000 visitors a day on her eponymous blog. That’s darn impressive, until you consider that the site of her even more famous boyfriend, fashion blogger Scott Schuman of The Sartorialist, gets 13 million hits a month.
In 2006, Doré, who was living in Marseille at the time, started a blog as a means to share her fashion illustrations. She caught the eye of the right people and made the move to Fashion Central – Paris. She added fashion photography to her site, and then decided to have the blog translated into English to reach a yet wider audience. This wider audience led to a meeting with Schuman during Paris’s Fashion week in 2007 and romance bloomed for the trans-Atlantic couple. Schuman got her invited to the most exclusive shows and helped her showcase her talents.
In short order, she was asked to design a limited edition T-shirt for the Gap, work with the on-line edition of French Vogue, do a fashion shoot for the French version of ELLE, and was named to the GQ “Women of Fashion” circle. Not content with acclaim for illustration and photography, Doré added video to her list of skills. It’s pretty incredible that just six years after her adventure started, this self-taught photographer has done shoots for Moschino, Paule Ka, Chanel, Jil Sander, and Chloé as well as a plethora of fashion magazines.
The original name of her blog was Une fille comme moi (oon fee come mwa), “A girl like me” and the theme was her hopes and dreams of owning designer duds. Her pseudonym is a variation on the name of another famous French illustrator, Gustave Doré, but he’s a story for another day. As for me, I’m off to New York this weekend, and while I’m there, I’ll be taking a closer look at Garance Doré’s collection at Kate Spade in Soho.