Famed Parisian department store, Les Galéries Lafayette, has unveiled its 2013 holiday windows. Here’s a video clip summarizing the spectacle. In a race against the clock, Frédéric Lourau, the Visual Identity Director, and his team work from January to November to bring their ideas to life.
This year, the theme is “”Il était une fois Noël” or Once Upon a Christmas.” Five of the widows feature the soon-to-be-released Beauty and the Beast film. The film stars Léa Seydoux, who opened the annual holiday event. I think the coolest window features interactive panels; viewers can move swirling roses around to reveal the Beast’s scary castle.
The windows that face onto Boulevard Hausmann feature the story of Lilly the doll and her sidekick, Martin the teddy bear. Lourau describes Lilly as a délurée (day-loor-ay), or cheeky little girl. She and Martin cavort with mice dressed in tutus who attempt to catch a falling star with a butterfly net. Monkeys wearing top hats swing from pocket watches. The huge marionettes are assembled in a suburb of Paris, dismantled, and painstakingly reassembled.
Inside is a 60 foot Christmas tree that dangles from the glass dome. Almost two miles of twinkling lights encircle it. On the hour, sixty animated mice, rabbits, sheep, and monkeys dance and play in a magical village at the base of the tree.
The decorations will be delighting crowds in Paris until January 5, 2014.
- First French-Language BEAUTY & THE BEAST Opens In Paris (broadwayworld.com)
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