Faire des courses

chanel-paris-fashion-week-3The recent Chanel Fall/Winter 2014 show in Paris is certainly grabbing lots of press. Here’s a video of the whole show and here’s a condensed version. The vast interior of the Grand Palais was transformed into a grocery and home wares super-store like the American Target or the French Monoprix. All the products were re-branded, like the water bottles labeled Eau de Chanel N° 0 or the cereal labeled COCOchoco. Models didn’t strut a catwalk; instead, they browsed the aisles, sometimes placing products in caddies made of the classic leather-threaded chains. At the end of the show, the celebrity guests apparently raided the aisles to help themselves to a souvenir, only to have to forfeit their booty at the “checkout,” as all the food was headed to a food bank.

chanel-rtw-fwToday’s expression, faire des courses (fare day koorse), means to do the grocery shopping. My local Trader Joe’s doesn’t look quite this chic! It was a brilliant show that deserves all the attention it’s getting.

41QVB1RES7L__SL75_Chanel: Universe of Fashion

About Patricia Gilbert

Patricia Gilbert is a French teacher. She's Canadian, lives in the United States, but dreams of living in France. Follow her on Instagram @Onequalitythefinest and on Twitter @1qualthefinest.
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