The recent Chanel Fall/Winter 2014 show in Paris is certainly grabbing lots of press. Here’s a video of the whole show and here’s a condensed version. The vast interior of the Grand Palais was transformed into a grocery and home wares super-store like the American Target or the French Monoprix. All the products were re-branded, like the water bottles labeled Eau de Chanel N° 0 or the cereal labeled COCOchoco. Models didn’t strut a catwalk; instead, they browsed the aisles, sometimes placing products in caddies made of the classic leather-threaded chains. At the end of the show, the celebrity guests apparently raided the aisles to help themselves to a souvenir, only to have to forfeit their booty at the “checkout,” as all the food was headed to a food bank.
Today’s expression, faire des courses (fare day koorse), means to do the grocery shopping. My local Trader Joe’s doesn’t look quite this chic! It was a brilliant show that deserves all the attention it’s getting.