This year, I discovered a new-to-me French clothing brand near Saint Sulpice church, Maison Standards. This home of chic basics has been around since 2013, but used to be only online. Now it has a handful of Parisian boutiques in addition to Internet sales.
As it was during one of the twice-yearly official sales periods, when big discounts lure customers in, the first thing that I noticed about them is that there were no markdowns. The founder, Uriel Karsenti, keeps prices relatively low by eliminating middlemen. Because the look is totally timeless, there is no need to dump one season’s clothes to prepare for the next.
If you also like well-cut classics in quality fabrics at fair prices, this is a brand to consider. And if you won’t be in Paris, their Internet business is alive and well, shipping men’s and women’s fashion to many parts of the world. The equivalent of “fast fashion” in French is la mode jetable (lah mowed shjet-ab-luh), literally “disposable fashion,” and that is the exact opposite of the Maison Standards esthetic. My only regret is that my closet is sufficiently well-stocked that I couldn’t justify picking up several pieces. I was on the hunt for a red dress, and they did have one contender, but the color was too tomatoey for me (a different dress from the one above), so I regretfully left empty handed. But I’ll be back.